Workshop visual build
The Brand Bible decides what the project looks like; this document makes it. Nothing here is a new decision: the palette, the three typefaces and the composition rule come from that document unchanged, which is the point of doing them in this order. What changes is that a printer, a merch supplier and whoever is posting on a Tuesday now have files instead of instructions.
- Built from
- the Brand Bible of 3 August 2026
- Issued
- 14 August 2026
- Palette
- Caliche at Last Light, unchanged
- Type
- PP Right Grotesk Compact wordmark, Right Gothic headings, Right Grotesk text
Scope of the mockups
Every image below is drawn, not photographed. A tee is a flat template showing the print at its real proportion on the garment, not a photograph of a shirt on a person. That's deliberate: a photorealistic product shot suggests a sample exists, and it doesn't until you order one. When you print, these are the files that go to the supplier and the proportions are the ones you approved.
Wordmark
One primary, set in PP Right Grotesk Compact Dark at display size, with the surname in the accent colour so the two words separate without a rule between them. It's typographic rather than drawn, so it stays legible at a tee-back size and at a favicon size, and it can be reset in a new weight without redrawing anything.
Wren Hollis
Songs for the long road home
Primary lockup, on Asphalt. The rule sits at cap height of the tagline, never closer.
Wren Hollis
Songs for the long road home
The same lockup inverted onto Caliche, for anything printed on light stock.
Secondary lockups
Wren
Hollis
Wren
Hollis
Square crops.
Wren Hollis
Wren Hollis
Headers, footers.
Profile pictures.
Stamps, endpapers.
The monogram shares a stem between the W and the H. The sigil is the two-lane road from the Brand Bible's world section, and it's the only mark that works with no type next to it.
Palette
Unchanged from the Brand Bible, and the reason this step comes second. Every mark, template and print file above and below uses only these seven.
- Asphalt
#1B1814Shadow - Mesquite
#4F4A38Brush - Caliche
#D9CDB2Road - Faded Denim
#67788AWorkday - Tailgate Rust
#9C4F2CWear - Dash Amber
#B08840Last light - Brake Light
#7D2E22Signal
Measured legibility
Seven colors make forty-two possible text-on-ground pairs and most of them don't work. These are the ones checked against the standard a phone in daylight and an accessibility audit both use. The pairings in every specimen on this page come from this table, which is why the surname is amber on dark rather than rust.
| Color | Measured | Use |
|---|---|---|
| On Asphalt | ||
| Caliche | 11.2 | Safe at any size |
| Dash Amber | 5.4 | Safe at any size |
| Faded Denim | 3.9 | Headline size only |
| Tailgate Rust | 3.0 | Headline size only |
| Mesquite | 2.0 | Never as text |
| Brake Light | 1.9 | Never as text |
| On Caliche | ||
| Asphalt | 11.2 | Safe at any size |
| Brake Light | 5.8 | Safe at any size |
| Mesquite | 5.6 | Safe at any size |
| Tailgate Rust | 3.7 | Headline size only |
| Faded Denim | 2.9 | Never as text |
| Dash Amber | 2.1 | Never as text |
Print is more forgiving than a screen and none of this stops you using a pair on a poster. It matters on anything anyone reads on a phone, which now includes most of where your name appears.
Social templates
Two, because two is what actually gets used. An announcement frame for a date and a quote frame for a line, both square, both editable in whatever you already have open. The rule underneath them is the Brand Bible's: one warm color per image, and the type does the work.
New single
County Line
Out 9 October
Press
Six songs and not one wasted verse.
Longneck Radio Hour
Residency
The Tin Lantern
Second Thursday · East Austin
Three fills of two templates. The eyebrow, the line and the footer are the only fields that change.
Merch mockups
Print-ready artwork at the proportion it sits on the garment. Wren screen-prints at the shop after hours, so every one of these is one or two colors on a single ground, which keeps the unit cost at the figure in the ledger.
One color plus the warm surname. 25 units at $8.40 each at the shop.
Sigil only, no type. The one item that works with no name on it.
Risograph-ready, two colors. Date and venue are the only fields that change.
Asset kit
What actually lands in the folder. Vector for anything that gets resized, raster for anything that gets uploaded, and one file per thing rather than a layered source nobody can open.
| File | Format | Where it goes |
|---|---|---|
| Wordmark, primary | svg + png at 3000px | Anything at any size. The SVG is the master |
| Wordmark, inverted | svg + png | Light stock, pale artwork |
| Wordmark, one line and stacked | svg | Headers, square crops |
| Monogram | svg + png at 1000px square | Profile pictures, favicon, stamps |
| Sigil | svg + png | Endpapers, merch, anywhere the name is already present |
| Social templates | Editable file plus png examples | Whatever you post from |
| Merch artwork | svg at print size, 300dpi png | Straight to the supplier |
| Palette | ase swatch file plus a hex list | Loads into design tools; the hex list is for anyone else |
| Fonts | The three licenses and the download links | PP Right Grotesk Compact, PP Right Gothic and PP Right Grotesk, licensed to Wren's studio |
| Usage sheet | One page | What follows below, printed |
Usage rules
One page, sent to anyone who touches the artwork. Short enough to be read.
-
Clear space is the height of the W.On every side, on every lockup. Nothing sits inside it, including a photo edge.
-
The surname is always the warm color.Dash Amber on dark, Brake Light on light. This is the only thing separating the two words and it doesn't get dropped to save a color.
-
Tailgate Rust is a fill, not a text color.It's the rust in the sigil, the road lines on the poster, and the second color on the tee. On Asphalt it reads at 3:1, which is legible at poster size and not at caption size, so it never carries small type.
-
One warm color per image.From the Brand Bible's composition rule. Rust or amber or brake light, never two together.
-
Don't stretch, outline, add a shadow, or set the wordmark in a different typeface.If a size isn't working, use the stacked lockup rather than condensing the primary.
-
Minimum size for the primary lockup is 24mm wide in print.Below that the tagline drops out and the stacked lockup takes over.
-
The sigil never appears with the wordmark in the same frame.They do the same job. Together they read as two logos.
Built 14 August 2026 from the Brand Bible of 3 August 2026. Every color, all three typefaces and the composition rule come from that document unchanged; nothing here is a new brand decision, and if the Bible changes this is rebuilt rather than reinterpreted. The three typefaces, PP Right Grotesk Compact, PP Right Gothic and PP Right Grotesk, are licensed to Wren's studio. The mockups are drawn rather than photographed, and no physical sample has been produced.