For labels, agencies and managers
For record labels, management companies and booking agencies with more than one artist to look after.
We build the plans, brand systems, release calendars and dashboards we use for our own artists, and set them up across every act you work with.
Your team runs them, and everything is yours to keep.
Or write to dougie@wellmadeplays.com.
What we build for a roster
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A brand system for each artist
A brand bible, visual direction and press-ready materials your team and collaborators can work from.
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One back office for the whole roster
An Airtable workspace with a dashboard for each artist, set up the same way for every act, and training for your team.
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Releases and reporting, run monthly
We run the release calendars, dashboards and reporting for your artists until you're ready to hire for it.
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Strategy days
One-off reviews or planning sessions, for one artist or the whole roster.
How we work with teams
- We take no commission and no rights on this work.
- Everything is documented and handed over, so your team never depends on one person on our side.
- Roster details stay confidential, and we're happy to sign an NDA.
- Built from each artist's real numbers and dates.
How to start
Pricing depends on the size of your roster and what you need, by the project or by the month.
Tell us about your roster and we'll send a one-page overview with pricing, or set up a 20-minute call.
Email us about your rosterIt helps to say how many artists you work with, and what you'd most like help with.
Who we are
Well Made Plays is an artist management and events house in Austin, Texas. We manage a small roster, book shows and run nights around Austin, and build these same tools for independent artists.