The plans and tools we build for the artists we manage, now open to any artist at a set price.
We make them with you, around your music, and show you how to keep them going.
The $49 comes off any project you book within 30 days.
Not sure? : nine questions, two minutes, no email, no card.
Nine questions. No email, no card.
What would make the next year feel like a win?
Sent here by a friend? Their link takes $50 off your first project of $497 or more (not the bundles). They get a flat thank-you from us once your purchase is complete, never a share of what you pay. The terms have the details.
Get a plan, build the system, keep it moving.
This is work on process and systems. We teach and support you through it from our own successes and failures. We never guarantee stream counts or any other result, because too many variables sit outside anyone's control.
1
For most artists, and the place to start.
A plain read of where you stand, a 90-day plan with dates, and a grant list with deadlines.
$497for the Intensive.
Payment plan on request.
You leave with the plan and the first tools already started. The written plan follows within 5 business days. It isn't management, and it isn't work done for you: you leave knowing what to do, and holding what you need to do it.
Payment plan on request.
For artists with at least 25,000 monthly listeners, a track past a million streams, or 100,000 Instagram followers. Below that, there isn't enough public data to go deeper than the Intensive's read.
We research you the way someone deciding whether to work with you would, then write it up for you. You correct anything we got wrong before the final report. About three weeks.
Not a score, and not a verdict on your music.
$395, once we've agreed the scope.
We only look at the public record, so we never ask for logins. You get a short written read within 5 business days.
We never promise a dollar amount.
Three questions: your act or artist name, your email and a link to your music.
Not accounting, and not collecting money for you. We never promise a dollar amount.
Pay here, then we email you to book the call.
It's non-refundable, so if you're not sure it's what you need, try the free scan first.
2
For artists with a release coming, or a career that needs a system behind it.
A Brand Bible and press kit, a dashboard and workspace, a release calendar and booking outreach.
from $397a piece, or from $1,597 as one project.
Payment plans on request.
Take the whole system as one project, or just the piece you need.
Together: $1,597
Together: $2,997
If you've already done the Intensive, its $497 comes off, since the Full Setup starts with it.
Both start with a $49 call and a 50% deposit, and the delivery date comes in writing. The rest can be split into two or three payments.
Both come with a delivery date in writing, a recorded walkthrough, a how-to guide and two weeks of support, and they're yours to keep.
Every piece starts with a $49 call. You get a fixed price and a delivery date in writing, with the $49 taken off. Pieces of $997 and up take a 50% deposit first, and the rest can be split into payments.
3
An add-on after the Intensive or a dashboard build, to keep what we made current.
Every three months we go over what happened, update your plan and your trackers, and set the next three months. A short written review follows each call.
It works on the plan and trackers we built with you, so it starts after the Intensive or a dashboard.
$199 a quarter or $649 a year, or $99 a month if you'd rather spread it, which adds up to more. Cancel anytime.
Bring it up on your call, or email us about it.
You'll talk to Dougie Schmidt, who runs Well Made Plays and manages its roster from Austin. The $49 call is with him, and so is the work that follows. More about Dougie, or call 530.510.3848.
Book right nowThe free scan, the $297 review and the $497 Intensive.
Everything else starts with a $49 callYou get a fixed price in writing before you pay, and the $49 comes off that price.
For anything that starts with a call.
The scan, the review and the Intensive can be booked directly.
Every project is built around your music, so yours will look different from anyone else's.
See a few finished examples →In their own words.
I had the vision but not the strategy to realize it.
With Dougie, we broke everything down and rebuilt it from the ground up together. Now I have a plan and a process I trust, one that's getting me closer to my goals every day. And he genuinely cares.
To other artistsDo it before his roster is full.
Songs were pouring out, but I had a hard time packaging them in a way that felt true to me as an artist.
Doug gave me honest feedback and an outside perspective on how I already move through the world, and now I have a clear branding strategy for my first album, the content, the cover art, and everything in between.
I was just writing songs, figuring I'd start releasing seriously at some point when I was ready - but I didn't actually know what the pathway was to being a successful indie artist, let alone what the next step was.
Working with Dougie made the vision crystal clear, with an actual monthly roadmap of how to make it happen. Now I know concretely where we're headed and where I need to be spending my energy on a daily basis, and feel fully supported on what used to be a lonely journey. I feel like these couple years with WMP has grounded the dream and helped me more deeply focus on the only thing that really matters: making good art.
I've always known I needed to be an artist, but honestly I had no idea how to make my art viable enough to be a career.
Now I can create and write without fearing that I'm running in place. We have a plan and the structure to turn my goals with music into a reality.
The Check takes two minutes and ends with a first step.
Or book a $49 call and talk it through.
If you finish the call without a clearer next step than you came in with, tell us and we'll refund it.
Act One is next. A twelve-week season for a small group of artists: your plan, your brand, your press kit and your release, in the order a manager works. It ends on a Well Made Plays bill, and the first one starts when enough artists sign up.
Join the waitlist → (opens in a new tab)The Call Sheet. One free email a month: deadlines worth knowing, and open slots on our shows.
Get the Call Sheet → (opens in a new tab)