For artists
The manager's playbook, without the cut.
Everything a management company puts in place for an artist: the planning, the marketing, the money side, and the materials the industry expects. Built for singer-songwriters, bands, producers, and DJs, at set prices with no percentage taken.
50M+ streams across our artists0% commission, everEvery file yours for good
No obligation. If we can't help, we'll say so.
The Playbook
Everything we run for our roster of artists, offered à la carte to independent artists.
Assessment
Free Royalty Scanfree
We check the public record for whether you're set up to get paid, and send back a short written read within 5 business days, written by a person.
- Whether your songs are registered with your PRO and the MLC
- Who's listed as your publisher
- Whether your credits are attached and your profiles claimed
- What's set up, what's missing, and what can't be seen from outside
Royalty & Revenue Review$297
We open your distributor, PRO and publishing setup, hand back a written fix-it plan in the order things should be done, and walk you through it on a 30-minute call. You leave with:
- A royalty tracker and an account checklist
- Registration walkthroughs for your PRO, the MLC and publishing
- A split sheet for co-written songs
- A starter checklist for TV and film pitch readiness
What it's not: accounting, filing or collection, and never a promise of a specific dollar amount.
Read a finished reviewArtist Standing Report$395
The assessment an agency runs before deciding whether to take someone on, written for you instead of about you. Two stages over about three weeks, and nothing reaches the final report until you've confirmed the facts. You leave with a read on:
- Your numbers against named comparable artists
- Your credits, release history and live history
- How someone deciding whether to work with you would read it today
- The two or three things that would most change that read
What it's not: a score, a verdict on your music, or a prediction.
Read a finished reportStrategy
Career Strategy Intensive$497
A 90-minute session, then the whole thing in writing within five business days, built from your real links, dates, releases and show history. You leave with:
- A dated 90-day plan
- An 18-month roadmap
- The grants and funds you're actually eligible for, with their deadlines
- The tools it asks for, already started: royalty tracker, split sheet, outreach list
What it's not: ongoing management, or work done for you.
Read a finished planBrand
Artist Brand Workshop$997
One or two live sessions, about three hours in total, delivered inside two weeks. You leave with:
- A printable Brand Bible: story, voice, audience, sound, visual direction, and the language to use and avoid
- A one-page Brand Kit for collaborators
- Bios in three lengths
- Notes a photographer, designer or video director can follow without calling you
What it's not: a photoshoot. It's the document that makes that hire cheaper and easier to direct.
Read a finished Brand BibleWorkshop visual build+$400
An add-on to the Workshop, for when you want the visuals made and not just directed. Every piece is built from your Brand Bible, so it all matches.
- A wordmark and a monogram mark
- Social templates for announcements and quotes
- Merch mockups
- A printable asset kit
Content Bible$997
A full year of content and campaign strategy in one document, with a posting cadence any collaborator can run.
- A campaign arc around each release
- A tour and a milestone, mapped in
- Formats and channels for each
- A posting cadence you can hand off
The Rollout Blueprint at $397 covers one release; the Content Bible holds three campaigns plus a tour and an anniversary.
Read a finished Content BibleOperations
Custom Dashboard$1,500
One page in a browser, populated before it reaches you. You keep it current in minutes a week. When you open it:
- The next release, and how many weeks out it's
- What has to happen before that date
- What you earned last month, and where it came from
- Which shows are confirmed
- What's overdue
Custom Dashboard & Workspace$2,900
The same page, plus an Airtable base underneath it with your trackers already wired in. The dashboard is what you check; the base is where you actually work.
- Your catalog, and who owns what
- Money in and money out
- Booking contacts and show history
- Content and deadlines
Both sizes come with setup notes, a maintenance guide, a recorded walkthrough, two weeks of support, and one revision round. If you stop working with us, nothing switches off.
Open a full dashboard and click around itRelease Strategy + Shows
Release / Rollout Blueprint$397
A calendar built backward from your release date.
- Deadlines, asset list, and content prompts
- A release-week checklist
- Who to pitch and what to send them, playlist and press alike
- The announcement email your list gets on the day, with the list set up if you don't have one
Meta → Spotify Ad Setup$597
So the money you spend on ads reaches people who might actually keep listening. A flat setup fee, never a percentage of spend.
- Tracking set up properly
- A landing link for the release
- Audience notes and a creative checklist
- Campaign structure
- A results sheet you can read
EPK / Press-Kit Build$497
The kit venues, promoters and press expect. If you did the Brand Workshop, this reuses the bios already written for you.
- A one-page artist summary
- Bios and a booking pitch
- Links, credits, and photos
- Ready-to-send copy
Booking Outreach System$397
Shows without an agent.
- A researched venue and promoter list matched to your real draw
- Ready-to-send pitches
- A follow-up rhythm and a show tracker
- Local acts worth sharing a bill with
Sync-Licensing Prep$497
Prep to pitch your songs for TV, film and ads.
- Stems and file checklists
- Credit and ownership notes
- A one-page summary
- A realistic contact list
The Whole Playbook
Launch-Ready$1,597 · saves $294
- Artist Brand Workshop$997Brand Bible, one-page kit, and bios in three lengths.
- EPK / Press-Kit Build$497The one-sheet, bios, and pitch copy venues and press expect.
- Release / Rollout Blueprint$397The dated release calendar, asset list, and pitch plan.
Together as one engagement $1,597saves $294
Full Setup$2,997 · saves $599
- Career Strategy Intensive$497The dated 90-day plan and 18-month roadmap.
- Custom Dashboard & Workspace$2,900The dashboard plus the Airtable base underneath it.
- One quarter of review$199The first quarterly update, included.
Together as one engagement $2,997saves $599
Scoped on the call first, and the $49 is credited to any project booked within 30 days. Both bundles take a 50% deposit to begin, and the balance can be split into two or three payments.
Ongoing Support
Quarterly review$99 a month
Every quarter we go through what happened, update your plan and tools, and set the next moves with you, ending with a short written review.
- $99 a month
- $199 a quarter
- $649 a year
Cancel anytime. Any project can roll into it, and nothing requires it.
Read a finished quarterly reviewWhat artists said afterward
Real names, real projects, and links to their music.
I've always known I needed to be an artist, but honestly I had no idea how to make my art viable enough to be a career. Now I can create and write without fearing that I'm running in place. We have a plan and the structure to turn my goals with music into a reality.

I had the vision but not the strategy to realize it. With Dougie, we broke everything down and rebuilt it from the ground up together. Now I have a plan and a process I trust, one that's getting me closer to my goals every day. And he genuinely cares.

Songs were pouring out, but I had a hard time packaging them in a way that felt true to me as an artist. Dougie gave me honest feedback and an outside perspective on how I already move through the world, and now I have a clear branding strategy for my first album, the content, the cover art, and everything in between.

I didn't actually know what the pathway was to being a successful indie artist, let alone what the next step was. Working with Dougie made the vision crystal clear, with an actual monthly roadmap of how to make it happen. Now I know concretely where we're headed and where I need to be spending my energy on a daily basis.

How it works
- Book the $49 call.
- A short form comes with your confirmation. Fill in what you can. We read it before we meet, so the call opens on your own catalog, dates and numbers.
- You get the exact scope and a fixed price in writing before paying anything, and that price is what you pay.
- We build it, then walk you through it live so you can run it yourself.
The Roster
Well Made Plays manages a roster of artists in Austin. This is the playbook we run for all our artists.
Find the sentence that sounds like you
If the chapters haven't settled it, start here instead.
I'm not sure which of these I need.
I have no idea whether I'm actually getting paid for my music.
I want to know how a label or booker would actually read me before I start pitching.
I don't know what I should be doing for the next three months.
Every photographer, designer and venue asks what my project is, and I explain it differently every time.
My releases, my income, my shows and my deadlines are scattered across my notes app and three group chats.
I know exactly the one thing I'm missing.
Most of that sounds like me.
I don't want it to go stale two months after you hand it over.
Questions, answered plainly
Why is the first call paid?
What if it's not a fit?
Do you take a commission or any rights?
Can I pay in installments?
What's the refund and reschedule policy?
Do I have to be local?
How is this different from ongoing review?
What's the dashboard?
Which one should I start with?
We run a small label or agency. Can you work with our roster?
None of them sound quite right?
That's exactly what the call is for. Bring the thing you can't put into words, and in thirty minutes we'll work out what to do about it.
If you finish the call without a clearer next step than you came in with, tell us and we'll refund it.

