Your plan on one page
Write down where you are, three goals for the next twelve months and what you'll do in the next ninety days. It prints on one page; the dates go in your calendar.
What printsOne Letter page
We can build the plan with you
What you write here comes from what you already know. In a session with us we start from your links, release dates and show history, and you leave with the plan written down.
- Career Strategy Intensive $497
Ninety minutes together, then a dated plan for the next three months, in writing. It isn't management, and it isn't work done for you: you leave knowing what to do, and holding what you need to do it.
See what's in it
Not sure what you need? A 30-minute call (opens in a new tab) costs $49, and the fee comes off any project you book within 30 days. Flat fees, never a percentage of what you earn.
Why one page
A plan only helps if you look at it. One page is short enough to read in a minute, pin above your desk or bring to a band meeting. It also makes you choose: three goals, not ten. Everything on it is yours, from your numbers to your dates, and nothing here compares you to anyone else.
How to use it
- Write it. Fill in what you know today. Rough numbers are fine, and a blank is better than a guess.
- Do the actions. Add the 90 days to your calendar and work through them in date order. Each action should move one goal forward. If one doesn't, ask whether it belongs on the list.
- Look again in 90 days. The sheet prints the date, and the calendar file adds it as an event. Sit down with the page, mark what got done and update your numbers.
- Change what didn't work. Keep the goals that still matter, drop or rewrite the ones that don't, and write the next 90 days.
If the next release is the main job, build its dates in the release timeline builder and copy the big ones here.
Questions
What should a musician's plan include?
Where you are now, in your own numbers. Who your music is for. A few goals for the year, each with a way to tell you reached it and a date. What money comes in and what goes out. And the specific things you will do in the next few months, with dates. This page asks for all of it on one sheet.
How far ahead should I plan?
This page plans two stretches of time: goals for the next twelve months, and actions for the next ninety days. Twelve months gives a goal room to happen. Ninety days is short enough that you can name the actual tasks and check whether they got done.
What if I don't know my numbers?
Write what you know, roughly, or leave it blank. Monthly listeners are in Spotify for Artists, your mailing list size is in your email service, and your show count is in your calendar. The point is to have something to compare against in 90 days.
What if a goal slips?
Move the date or change the goal, and write down why. Changing a plan after you learn something is part of using one. The 90-day review is the time to do it.
Where is this stored?
Only in this browser, on this device. Nothing you type is sent to Well Made Plays or anyone else. Print it or save it as a PDF to keep a copy somewhere else. Clearing your browser data clears the plan.
Last reviewed October 8, 2026