Free tools for independent artists.
Templates, checklists and calculators for releasing music, getting paid, booking shows and putting together a press kit. Fill them in, then print or download what you make.
Not sure where to start? Write your plan on one page.
Release a song
Most of the work on a song happens in the three months before it comes out. Start from the release date and work backward.
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Release timeline builder
Enter your release date and get every deadline before it, ready for your calendar.
Build your timeline -
Spotify pitch writer
Write the note Spotify lets you send its playlist editors, under the 500-character limit.
Write your pitch -
Release week checklist
What to do from the week before release to the end of its first week.
Open the checklist
Get paid for your songs
Royalties only reach you if the paperwork is right everywhere money is collected. Start with who owns what.
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Split sheet maker
Record who wrote a song and each writer's share, then print it for everyone to sign.
Make a split sheet -
Song metadata sheet
Each song's ID codes, writers, owner and files on one page, plus a catalog spreadsheet.
Fill in your songs -
Royalty collection map
The main ways a song earns money, who collects each one, and how to sign up.
See who pays you for what
Free royalty scan. A person at Well Made Plays checks public records to see whether your songs are registered where songwriter royalties are collected, and writes back with what's set up and what's missing. Request a scan
Bio and press kit
Venues, promoters and writers ask for the same things: a short bio, photos, your music and a way to reach you. Put them together once.
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Bio in three lengths
Answer a few questions once and get a one-line, a short and a long bio to edit.
Write your bios -
One-sheet builder
One page with your photo, best facts and links, as a PDF for venues and press.
Build your one-sheet -
EPK checklist
What goes in an electronic press kit, and what to check before you send it.
Open the checklist
Shows and touring
Send a venue what it needs before the show, and know what you're owed before you leave.
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Booking email builder
Four emails for a venue from one set of answers, and a list of every venue you've asked.
Write to a venue -
Stage plot and input list
Drag your gear onto a stage map. The list for the sound engineer builds itself.
Make a stage plot -
Box office report
Work out with the venue what you're owed at the end of the night, and print it to sign.
Work out what you're owed -
Tour checklist
From deciding whether to tour to the 72 hours after you get home.
Open the checklist
Plan your year
If you're not sure what to work on first, write down where things stand and what you want this year.
Why it's free, and when to pay
Well Made Plays is an artist management company in Austin. We make our money from paid planning work with artists. These tools are free, with no signup, whether or not you ever hire us.
Everything you type stays in your browser, on your device. Nothing you type is sent to us.
Want a tool that isn't here? Tell us: dougie@wellmadeplays.com
If you want someone to do the work with you, these are the services that go with each part of the Toolkit. Flat fees, never a percentage of what you earn.
- Release / Rollout Blueprint $397
A calendar worked back from the release date: every deadline, what to post and when, a release-week checklist, and who to pitch when. We don't pitch playlists for you or promise adds.
See what's in it - Royalty & Revenue Review $297
We go through your accounts, find what isn't set up to pay you, and give you the fixes in order. Not accounting, and not collecting money for you. We never promise a dollar amount.
See what's in it - EPK / Press-Kit Build $497
The one-page summary, bios, booking pitch, links, credits and your photos, plus emails ready to send.
See what's in it - Booking Outreach System $397
Venues and promoters that fit your crowd, pitches ready to send, a follow-up tracker, and local acts to share a bill with. You send the pitches; we don't book the shows or promise any.
See what's in it - Career Strategy Intensive $497
Ninety minutes together, then a dated plan for the next three months, in writing. It isn't management, and it isn't work done for you: you leave knowing what to do, and holding what you need to do it.
See what's in it