Booking email builder
Answer a few questions and get four emails to a venue, from the first ask to the advance before the show, plus a list of every venue you've written to.
Your email
A hold means the venue has penciled in your date. The advance confirms times and details before the show.
Subject
Your venue list
We can build your venue list and write the pitches.
Which venues fit how many people you bring, who books each one, what to send and when to follow up, all in a list you keep using.
- Booking Outreach System $397
Venues and promoters that fit your crowd, pitches ready to send, a follow-up tracker, and local acts to share a bill with. You send the pitches; we don't book the shows or promise any.
See what's in it
Not sure what you need? A 30-minute call (opens in a new tab) costs $49, and the fee comes off any project you book within 30 days. Flat fees, never a percentage of what you earn.
What a booker needs from you
Bookers get a lot of email. The ones that get answered are short and easy to say yes to: who you are, what you sound like, when you want to play, and some sign that people will come. Everything else can wait for the reply.
- Write to a person. Find out who books the venue. A name in the first line beats "To whom it may concern."
- Dates, not "sometime." Give two or three specific nights. It's easier to answer.
- Say how many people came. Your last show nearby and how many people came tells a booker more than any adjective.
- Links that open in one tap. Music, a live video and a one-sheet. No attachments on the first email.
After the yes
A hold means the venue has penciled in your date. It isn't a confirmed show yet. When you get one, confirm it in writing with the deal you agreed. Then, before the show, advance it: confirm when to arrive, set times, gear and how you get paid. The advance email asks for all of it in one message, so nothing gets sorted out when you walk in. Send a stage plot, and check your pay with the box office report at the end of the night.
Questions
How do I write a booking email to a venue?
Keep it short: who you are and what you sound like, the dates you want, how many people came to your last show nearby, and links they can open in one tap. Find out who books the venue and write to that person by name.
What should I send a venue to get a gig?
A link to your music, a live video if you have one, and a one-sheet (a one-page summary of who you are, with links). Bookers want to know people will come, so recent local shows and how many came matter more than adjectives.
How long should I wait before following up?
Venues work differently, so ask how they like to be contacted if you can. This tool sets a follow-up reminder a week after you mark an email sent, and you can change the date.
What does advancing a show mean?
Confirming the details with the venue before the show: when to arrive and load in, soundcheck, set times, which gear the venue provides (the backline), guest list, parking, food and drinks, and how you get paid. The advance email asks for all of it in one message.
Should I ask about money in the first email?
If you already know what you need, say it plainly. If you don't, ask what the venue usually pays for a show like yours. Either way, get the deal in writing once they hold a date for you.
Last reviewed October 8, 2026