Tour checklist
From whether to go at all to the thank-you notes after you get home. Work through it in order, starting four to six months before you leave.
Tour checklist
Before you book anything 0 of 3
If you can't tick at least two of these, play more shows at home first and come back to this list.
Booking 0 of 5
Four to six months out.
Confirm the details of every show 0 of 10
By email, one to two weeks out for smaller venues and short runs, two to four weeks for festivals, major tours and special events. Bookers call this advancing the show.
Before you leave 0 of 8
Every show day 0 of 6
Within 72 hours of getting home 0 of 7
From the free tour checklist at wellmadeplays.com/toolkit
We can find the venues for your tour and write the pitches.
Venues on your route that fit how many people you bring, who books each one, and a pitch email written for each.
- Booking Outreach System $397
Venues and promoters that fit your crowd, pitches ready to send, a follow-up tracker, and local acts to share a bill with. You send the pitches; we don't book the shows or promise any.
See what's in it
Not sure what you need? A 30-minute call (opens in a new tab) costs $49, and the fee comes off any project you book within 30 days. Flat fees, never a percentage of what you earn.
How far ahead to plan a tour
Start booking four to six months before the first date. Confirm dates and deals about three months out, announce about two months out, and advance every show in writing, one to two weeks ahead for smaller venues and two to four weeks ahead for festivals and bigger shows. The week before you leave is for final confirmations, not booking.
Confirm every show in writing
Advancing is confirming the details of a show with the venue before you get there. Do it by email, so you have it in writing, and bring the deal memo (your written deal) with you. If the deal at the venue doesn't match the one in your inbox, you want to know when you arrive, not at midnight.
Questions
How many people should I draw before I tour?
A good general guide, not the whole picture: if you can't put 30 to 50 people in a room in your home market on a normal night, build that first. Other cities rarely do better than home.
How long should drives be between shows?
There's no fixed rule. Around 300 miles, or four to five hours, is a long day of driving between shows, so treat it as a limit rather than a target. Longer drives cost money, energy and the time you'd spend promoting.
What should I do after the tour?
Within three days: thank everyone, post a recap, email your list, finalize the numbers and write down what you learned while it's fresh.
Last reviewed October 8, 2026